The Ultimate Youtube SEO Guide infographic

Youtube is the second largest search engine. A lot of people are doing SEO for Google – which usually ends up with Bing and Yahoo rankings following suit. What we fail to see is that Youtube SEO can gain you far more search traffic than Yahoo and Bing does. So if you’re not doing Youtube SEO, you’re missing out.

The Ultimate Youtube SEO Guide - #infographic

H/T: seo-hacker

Basic Breakdown of Social Media Apps & Sites infographic

Maintaining an active presence on social media can help your business connect with existing customers, broaden your customer base, and become well-known in your local community. Take a look at this infographic to learn a few stats and facts about the most popular social media sites and apps.

Basic Breakdown of Social Media Apps & Sites - #infographic

Marketing Confidential Marketers reveal their top 5 challenges infographic

What part of marketing your business do you struggle with the most? Is finding the time to fit everything in a major concern?

Emma share the 5 biggest challenges marketers face and how to overcome them in this infographic.

Marketing Confidential: Marketers reveal their top 5 challenges - #infographic

Uncovering Password Habits: Are Users’ Password Security Habits Improving? Infographic

From the French presidential election to Gmail, a number of incidents have unfolded this year revealing how vulnerable our online security is. That’s why it’s more important than ever to make sure you go above and beyond to secure your digital privacy. And that can be as simple as changing your password every once in awhile.

Software company Digital Guardian recently surveyed 1,000 people to uncover their password security habits. The good news? Overall, the company found that internet users’ password habits were improving. Although with the amount of password-protected accounts people have today, being savvy about your security can be difficult. Around 42 percent of respondents reported having more than 10 password-protected accounts, with nearly 29 percent saying they were unsure or had “too many to count.”

Uncovering Password Habits: Are Users’ Password Security Habits Improving? - #Infographic

Do You Spend Enough Quality Time With Your Family? infographic

If you have a full-time job, chances are you spend more time with your colleagues than you do wit your family. So, we should value the time with our family, however, do we? This infographic shows us how much valuable time we spend with our families.

Do You Spend Enough *Quality* Time With Your Family? - #infographic

H/T: stormclad

How to Create Engaging Content infographic

When you create an online training your main goal is to share knowledge. But tention spans are short and the people you want to share knowledge with are probably gone when you send some information straight away. 

To help you Maester created an infographic to show the essentials to (easily) create engaging content.

How to Create Engaging Content - #infographic

Selecting the Best Fonts for Your Website and Marketing Materials infographic

When you are developing the brand identity for your small business, there is a lot to consider—your color palette, your logo, your company’s voice, and much more. One important but easily overlooked aspect is the fonts you use on your website, business cards, and other marketing materials. Avoid simply picking random fonts from a list, as the fonts you use can have a significant impact on how potential customers view your business. In this infographic, you’ll learn about different typeface classifications, the difference between typeface and font, and the factors to consider when choosing fonts for your business.

Selecting the Best Fonts for Your Website and Marketing Materials - #infographic

Infographic Source: penningtoncreative

What’s the Most Effective Type of Social Media Post? infographic

Creating social media accounts is essential in today’s business world—but you also have to be sure to update your accounts with posts that are relevant to your followers! Text updates, pictures, infographics, and videos are all useful social media posts, but some tend to be more shareable than others. Take a look at this infographic to find out more about what you should be posting to your Facebook, Twitter, and other social media accounts.

What’s the Most Effective Type of Social Media Post? - #infographic

Infographic Source: penningtoncreative

The Advertiser's Guide to the Holiday Shopping Season [infographic]

Black Friday and Cyber Monday traditionally kick off the retail rush of the holiday season each year, but even weeks before, consumers are already brainstorming their Christmas gift ideas and wish lists. In fact, nearly half (47 percent) of shoppers visit stores to gather gift ideas, and 32 percent of shoppers use online videos to find inspiration for holiday gifts by the beginning of November.

However, more consumers are converting online. Fifty-four percent of shoppers plan to use their smartphones to buy holiday gifts throughout the day this year. What this means for digital advertisers is that they must emphasize the sweetened deal to increase chances of consumer clicks and purchases, as well as serve the ad to the right person at the right time in the right environment. The most effective way to do that is through social media advertising, which gives advertisers stronger multivariate targeting options than any other channel, including options such as age, gender, device, day of week and time of day. This allows advertisers to test out a large number of targeting combinations to see what provides them the best return on ad spend (ROAS). Better targeting leads to more conversions. It’s that simple.

Take a peek at this infographic from StrikeSocial for more insights.

How to Build a Buyer Persona: A Recipe for Success [Infographic]

Who is your ideal customer?

This may seem like a simple question, but the answer is not so simple. Most businesses have a general idea of who they're best customers are, but many don't truly understand why those people are primary customers. They might have bits and pieces of information, but without putting everything together they won't ever know what really drives these people to make purchases.

In order to market and sell effectively, you need to have a deep understanding of the challenges and goals of your buyers, and this is where personas come in. Creating detailed personas for your primary consumer groups will help you identify common pain points that your product or service can help with.

Building a buyer persona is a lot like following a recipe. You should already have most of the ingredients within your customer data, things like:

  • Demographics information - age, location, gender, education, etc.
  • Common job titles or roles.
  • Social circles and networks.

You can even fill in any gaps by conducting customer surveys or interviews.

Once you've gathered all these ingredients it's as simple as following the steps in a recipe, and GetCRM has put together an easy-to-follow visual for you to do just that. This recipe includes important persona creation steps such as:

  • Optimizing the fields in your forms to gather important customer data.
  • Analyzing existing information in your database and from the sales team.
  • Using interviews and focus groups to collect new persona insights.

Check out the infographic below to learn more.

12 Ways to Turn Stress in to Productivity infographic

From the cradle to the grave, life hands us stressful situations — so much so that we should consider stress to be an integral part of living a full life, rather than a nuisance to be avoided at all costs. Rather than ignoring stress, it can be healthier and even more productive to harness the energy that such trials create and direct it towards a more successful outcome.

Science backs this up: stress stimulates the brain to secrete ‘noradrenaline’, a chemical that improves neural connectivity, perhaps explaining why some of us perform so much better immediately before deadlines or in exams. It’s a difficult balance, though, and psychology also plays an important part. ‘Owning’ your stress – and the superpowers that come with it – requires a positive, proactive mindset. When a stressful situation arises, it’s vital to take control: to understand, plan and prioritize, and to direct that energy towards productivity rather than panic.

12 Ways to Turn Stress in to Productivity - #infographic

H/T: netcredit