Student-Athlete and Brand Partnerships Increase Following New NIL Policy


Despite the excitement and attention that comes with college football Bowl Games in December or college basketball’s March Madness, there’s been a financial inequality that has permeated throughout the NCAA. During the 2016-2017 season, the NCAA topped $1 billion in annual revenue for the first time. NCAA conference the SEC could potentially reach $1.3 billion…

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https://www.cupbord.com/2022/01/05/student-athlete-and-brand-partnerships-increase-following-new-nil-policy/

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