El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop

El Pollo Loco is cooking up something other than chicken: a new line of merch that celebrates the brand’s Mexican roots. This week, El Pollo Loco launched Loco Gifts and Gear, its first-ever merch store. In collaboration with food and beverage agency Edible Inc., the online shop will bring El Pollo Loco’s heritage and brand…

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