Did you know Alphabet’s Annual Revenue Increases with YouTube and Google Search Bringing in the Most Money

Did you know Alphabet’s Annual Revenue Increases with YouTube and Google Search Bringing in the Most Money

By the end of December 2020, all companies calculated and released the finances of their fourth and final quarter Q4 and so did the company Alphabet. Alphabet is Google’s parent company under which a lot of different application are present like YouTube.

Alphabet revealed that the companies number for the fourth quarter are mightier than ever. The company at the same time in 2019 had a revenue of 46.2 billion dollars in its fourth quarter, however the fourth quarter of 2020 brought about a revenue of 56.9 billion dollars making it 23 percent more than the previous year. The revenue for the year before 2019 was 40.5 billion which increased in the fourth quarter of 2019 and then the revenue further increased in the Q4 of 2020.

The overall annual revenue as well as the revenue for the fourth quarter is the sum of all the money earned through all the apps coming under Alphabet. When the finances were broken down it was revealed that the most revenue was earned through YouTube and Google Search because according to the company the consumer and business activity of the apps has improved comparatively to what it was at the beginning of the year.

The finances break down showed that the 56.9 billion dollars for the fourth quarter were a sum of 52.9 billion dollars earned through Google services, 3.8 billion dollars were received from Google Cloud while 196 million dollars were made from the Other Bets division. The total revenue earned throughout 2020 was a grand total of 182.5 billion dollars with the revenue for Google Search and other apps totaling up to 31.9 billion dollars and YouTube ads having a grand total of 6.9 billion dollars of revenue.

Due to the ongoing pandemic as well as certain other unknown factors, the second quarter was not so exceptional for the company and there was a dip in the revenue, but the company managed to jump back on its feet and brought about an amazing revenue in the fourth quarter as brands managed to recover. Chief Business Officer Philip Schindler said that the brands after recovering from the initial loss of the pandemic and lockdowns began to spend again on advertising on YouTube and opting it as bigger part of their marketing strategy.

Sunder Pichai, the CEO of Alphabet in his latest announcements with the press and investors gave out some new ideas they are hoping to implement in the company. He talked about the newly brought about change in the Google Pay App, the multi years partnership between the Android Auto and Fords, the new map features, and the company’s newly acquired platform called Fitbit. However, he still has not revealed the earnings from Fitbit saying it will be disclosed in another session.

The newly introduced YouTube features precisely live video and short-form media were also discussed. Pichai said that since the introduction of live stream almost half a million channels have live streamed on the app and the new Short Player videos have been receiving three and a half billion views on daily basis.

In short, the company is doing well in terms of revenue year after year and also introducing amazing new features in all of its application. It is clear that Alphabet co. has big dreams to fulfill and bigger paths to take in the future and we cannot wait to witness all that.

Photo: ROBYN BECK / AFP / Getty

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