Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data

Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data Facebook is  updating  its ad metrics to give advertisers a ...

Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data

Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data

Facebook is updating its ad metrics to give advertisers a more holistic view of how customers interact with their business across all platforms.
In order to do this, Facebook is replacing cost metrics that report on interactions on a single channel with a single “Cost per Purchase” metric.
Data that was previously reported in the Cost per Website Purchase, Cost per Mobile App Purchase and Cost per Offline Purchase metrics will now be combined into the new Cost per Purchase metric.
Advertisers who wish to calculate channel specific cost metrics can still do so by dividing their total spend by the number of conversions from a single channel.
Facebook explains why this change is being made:
“People interact with businesses across different platforms and channels, so it’s important to evaluate ad performance holistically to account for all the ways people may have interacted with your business and the impact those interactions had on your business results. That’s why we’re replacing cost metrics that only report on interactions on a single channel with metrics that report on the cost of these actions across web, mobile and offline.”
As part of this change, Facebook has also redesigned the customize column selector in Ads Manager to consolidate website, mobile and offline metrics.
Previously, if advertisers wanted a holistic measure of purchases across these three channels they would have had to select them separately.
Advertisers can now get this data in a report by selecting one metric.

COMMENTS

Name

Bing,1,Blogger,31,Blogging Tips,89,Book Marketing,1,CMS,2,Computer,4,CSS,1,Google,13,Google AdSense,5,HTML,7,Info graphic,1898,Joomla,1,Making Money,4,Marketing,1972,Mobile phone reviews,2,PHP,7,Search Engines,24,SEO,1994,Social Network,1775,Tips,2039,WordPress,28,
ltr
item
just free learn : Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data
Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data
https://cdn.searchenginejournal.com/wp-content/uploads/2018/09/shutterstock_1066441817-760x400.png
just free learn
https://www.justfreelearn.com/2018/09/facebook-updates-ad-metrics-to-combine.html
https://www.justfreelearn.com/
https://www.justfreelearn.com/
https://www.justfreelearn.com/2018/09/facebook-updates-ad-metrics-to-combine.html
true
7308921509470623502
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy