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Wednesday, August 15, 2018

Facebook Acquires Vidpresso (An Interactive Video Broadcasting Company) To Improve Its Live-Streaming Feature

Facebook Acquires Vidpresso (An Interactive Video Broadcasting Company) To Improve Its Live-Streaming Feature

Vidpresso has joined hands with Facebook in a venture to improve the broadcasting the streams of Facebook live and the rest of the social platforms. Not only this, but Facebook has also acquired a number of assets in regard to the Vidpresso technology. This startup is transitioning its live clients that use the services of live streaming to Facebook since it is closing up its own projects.

Vidpresso seems to be ecstatic with this merger and eager to help build a better platform in terms of live streaming on Facebook. The company has some quite renowned clients, to name a few, NASDAQ, CNBC and TED. 

The company has been more focused on the services of Live Streaming on Facebook recently on its own, however, they are excited to be a part of the team as they build on the services for Facebook Live Stream.

“By joining Facebook we’ll be able to offer our tools to a much broader audience than just our A-list publishing partners,” the statement surfaced on the company’s website (and on a Medium blog post) on Monday. “Eventually, it’ll allow us to put these tools in the hands of creators, so they can focus on their content, and have it look great, without spending lots of time or money to do so.”

According to TechCrunch, the existing live streaming customers of Vidpresso will be transferred to the tools offered by Facebook. The details regarding the finance following this deal are still unclear, however, it is believed that Vidpresso raised a mere $120,000 in this deal.

Facebook buys Vidpresso A tool that allows content creators to produce professional live streams with interactivity, by integrating multi-camera setups, switchers, microphones and more – just like any traditional television broadcast. Vidpresso's tools enable creators to use custom designed graphics, polls, comments and more to reflect their brand identity in their social media videos.