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Showing posts from May, 2018

Did you know 4 Tips to Make Long-Form Content Better Infographic

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Did you know 4 Tips to Make Long-Form Content Better Infographic Hi for you all and have a nice day :) We've been talking a lot about how pillar pages can boost SEO - the whole idea behind a pillar page is that it covers a core topic comprehensively, and in great detail. But that turns some marketers and business owners off - they say, "I don't want to put a book on my website because no-one will read it." We can tell you from experience, our pillar pages get a lot of views (and generate a lot of leads). But the point is valid - a pillar page is the ultimate in long-form content. If your content is too "thick and chewy" people won't read it, they'll simply leave.  Your content has to be great, and you need to format it so that it's easy to skim and easy to consume. To help you out, we've created this infographic, with four tips to make your pillar page, or any long-form content, better. Follow Bob Carver on Twitter Source : https://www.socialmedi…

Did you know Mary Meeker Internet Trends Report 2018 - The Outlook for Social and Digital Marketing

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Did you know Mary Meeker Internet Trends Report 2018 - The Outlook for Social and Digital MarketingEvery year, the tech sector keenly awaits Mary Meeker’s annual Internet Trends Report, a massive slide deck (294 slides this year) which looks at the key industry shifts and developments to be aware of, helping to plan for the next major evolutions. Meeker, a venture capitalist and partner at Kleiner Perkins Caufield & Byers, has been heavily involved in the tech industry since the early 80's, giving her significant insight, and oversight, into the development of the web and its subsequent offshoots. As noted, the full report is huge, but here’s an overview of the social media and digital marketing-related elements highlighted in Meeker’s 2018 update. First off - and always the most interesting graph of the set – Meeker notes that there’s still significant opportunity for mobile advertising, despite the time spent vs ad dollars ratios coming into a little more alignment than in prev…

Did you know VPN vs. Netflix - How Netflix Blocks Virtual Private Networks

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Did you know VPN vs. Netflix - How Netflix Blocks Virtual Private NetworksHi for you all and have a nice day :) As large-scale cyber attacks become more prevalent, Virtual Private Networks, or VPNs have been gaining in popularity as a way to make online interaction safer.

A VPN is a useful service for anyone trying to avoid being targeted by cyber criminals, but is a must for people who tend to use unsecure networks, like those in coffee shops or airports, to perform professional level or sensitive tasks. VPNs are also used by journalists and activists to protect their identities.

The standard use of a VPN is to protect your data, masking your IP, so that crackers are unable to access your information. The service a VPN provides is an encrypted tunnel to a remote server. Because your internet traffic takes place after the encryption, no one is able to track back to you as a source. At the same time, your IP address becomes that of the server so your location is not searchable.
USING VPN …

Where’s Video Going? 10 Trends Streaming Across The Online Video Landscape

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Where’s Video Going? 10 Trends Streaming Across The Online Video Landscape
As predicted, video has risen in the ranks to become the medium of choice to distribute content and increase engagement rates online. Let's look at the top ten trends video marketing can rightly claim in 2018.

Video is going 1:1
Given the ease of shooting videos with smartphones, marketers are discovering the value of lead nurturing and customer communication by sending personalized video messages instead of calling or sending email.

Video is getting search friendly
AI and the use of closed captions (or subtitles) are making video content more searchable. AI can transcribe the audio tracks of video with voice recognition to make video searchable.

Google recently announced the addition of video previews to the video carousel that appears in search results when using Chrome or the Google app on Android. When toggling through the videos in the carousel, users will see a six-second preview of the video. Look for more…

Did you know PPC and SEO A Good Combination? Infographic

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Did you know PPC and SEO A Good Combination? Infographic 
PPC and SEO are two most powerful strategies in the digital marketing arsenal. The former utilizes paid placements on major search engines to deliver and track leads to a website, while the latter uses techniques and methods to improve the search engine rankings of a website.

Loads of articles have been written about the competing forces of each, but the real question is: Can these two strategies be usefully integrated to improve the overall competitiveness of a website? To answer that question, this infographic from Digital Marketing Philippines outlines 6 ways PPC and SEO can work together to create greater long-term value for your company.



Source : https://www.digitalinformationworld.com/2018/05/ppc-and-seo-combination-infographic.html

Did you know B2B Integration - Why Your Enterprise Needs It

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Did you know B2B Integration - Why Your Enterprise Needs It

Considering the numerous software products and technological tools businesses now have access to, things have been simplified in various departments. One software product that has caught the attention of numerous enterprises, due to the improvements this can bring in different areas is a B2B integration tool. Before implementing this solution, learning about its advantages, and thus concluding if it is actually worth the investment will be necessary. Here’s what B2B integrated enterprise solutionscan do for your company:

Higher customer satisfaction and retentionWith the automation of various routine task and processes, your staff can focus on other more relevant business responsibilities, and thus achieve improvement in the customer service department. Through an integration of networks, into your supply chain, you will be able to obtain amazing results in terms of customer satisfaction increase, as well as retention, which ar…

Did You know 10 Things Entrepreneurs Can Learn From Superheroes

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Did You know 10 Things Entrepreneurs Can Learn From SuperheroesHi for you all and have a nice day :) Heroes like Batman, Superman, and Wonder Woman can teach us a lot about what it means to take risks, work hard, and fight for a cause you’re passionate about. These traits are just a few of the important characteristics that entrepreneurs must employ while striving to build their businesses from the ground up. If you’re a small business owner, you probably already feel like you have to act like a superhero daily to keep your company running smoothly!

Whether you are looking for a little motivation or specific business tips, check out this infographic from Fundera on business lessons that entrepreneurs can learn from superheroes.


Source : https://www.digitalinformationworld.com/2018/05/infographic-business-lessons-from-superheroe.html

Did you know Content Promotion Hacks: 6 Ways to Drive Traffic To Your Blog Infographic

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Did you know Content Promotion Hacks: 6 Ways to Drive Traffic To Your Blog Infographic Hi for you all and have a nice day :) Have you created great content and are now wondering how you can get as many eyeballs on your content as possible?

Most marketers usually think that the best way to promote and sell their content is by spending more on marketing. However, more marketing spend is not the only way to get more engagement and sales.

If you want to make sure that you are effectively, promoting your content on the web, below are some effective ways for you to do so.

Infographic source: Cjgdigitalmarketing.

Source : https://www.digitalinformationworld.com/2018/05/creative-content-marketing-ideas.html

Did you know the 6 Steps to Create a Persona that Drives Your Marketing infographic

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Did you know the 6 Steps to Create a Persona that Drives Your Marketing infographicHow do you know if that marketing campaign has the right tone? The right theme? The right call to action? You know because you can test it against your personas, and if it fits, it’s right.

A persona is a reliable and realistic representation of your key audience segment that’s based on research. Many businesses will have multiple personas based on different customer segments. No matter how many you have, each should include a job title, demographics, that segment’s goals, a summary of their environment, and other information that fleshes out the persona.

The research for your personas can come from a variety of sources. Your CRM platform provides a wealth of information, as does Facebook. Focus groups and customer interviews, third-party studies, and Google Analytics are additional resources. Once you have the data, condense the research, and then organize it so it accurately represents your target users…

You will know Most Top Free VPN Service Providers Sell Your Data To Third Party

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You will know Most Top Free VPN Service Providers Sell Your Data To Third PartyVPNs are essentially used to access blocked websites and to secretly browse the internet. However, do you know the repercussions of using free VPNs as they could ultimately sell your data to third parties? Well, it’s a wrong assumption that VPNs can’t access user’s data. In fact, they very much can. 

It is pertinent to mention that most of the free VPN service providers do mention on their privacy policy page that the data could be shared or sold to third parties. However, people do not bother reading it and continue using it. 

Some of the major VPN service providers include: 

- Hotspot (more than 500 million downloads) 

- Hola (over 152 million users) 

- Betternet (more than 38 million users) 

There are 3 primary reasons why the aforementioned and other VPNs share your data. One is the server costs which they have to pay as all the traffic will be ultimately routed through their server. The second reason is that…

Did you know Snapchat Launches New Audio Triggered Lenses

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Did you know Snapchat Launches New Audio Triggered LensesThe news hasn't been great for Snap Inc. of late. The redesign of their flagship app bombed with users, forcing them to ease it back, while their Q1 results failed to meet market expectations, and raised questions about the company’s future. Add to that Facebook’s continued push into Stories, heralding it as the next bog social sharing shift, and there’s been a fair bit to be salty about at Snap HQ. So how can Snapchat respond? By continuing to add newer, innovative tools, which it’s always been the best at, in the hopes tapping into the next big trend, and maintaining its market position. And while it may not cure all their woes, they are rolling out a new form of Lens, which will not only respond to visual cues, but audio ones as well. Jake Krol

Did you know Social Media and Customer Service Infographic

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Did you know Social Media and Customer Service InfographicDid you know that 67 percent of consumers now tap social networks (especially Facebook and Twitter) for customer services?

Social media is a vital communication platform and key customer service tool for businesses and organizations.

Social media provides businesses the opportunities to offer instant customer service and can also help build brand validity, awareness, and exposure to core, niche or mass audiences.

Similarly, it can improve customer relations and extend your brands reach across the Web.

To learn more, checkout the infographic below created by the University of Southern California.



Source : https://www.digitalinformationworld.com/2018/05/social-media-and-customer-service.html

Can Blockchain Bolster Wellness Efforts? - #infographic

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Can Blockchain Bolster Wellness Efforts? - #infographicWhen was the last time you left your phone at home and went somewhere? It almost never happens anymore, right? You can’t even stop at a stoplight in your car without checking to see if you’ve gotten any new notifications since the last stop light. Digital media is consuming much of our lives these days, but it’s not always a bad thing. Some forms of media are good. They keep us connected to each other in a way that we have never been before in human history. There are even new applications that can help you to live a healthier life using many of the same principles that make social media so gratifying.

Apps can be used for things like guided meditation and relaxation, and there have been 21 million downloads of such apps so far. Relaxation music is another thing that can have positive effects on your life, and you can get that from an app, too. But one thing is missing - sometimes people abandon these efforts because the perceived …

4 Important Trends That Will Impact Social Media Marketing Videos

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4 Important Trends That Will Impact Social Media Marketing VideosIf you’re using social media marketing videos to promote a brand or its products, it is important to keep tabs on any trends that are present in social media. In some cases these trends may help you to make decisions about the types of marketing videos and topics that will be most effective, while in others they may let you plan ahead and gain a competitive edge.

While there are many trends spread across social media right now, the most important ones that are likely to impact social media marketing videos are:

1. Live videosMost social media platforms have started to support live videos of some form or other, and their effectiveness is beyond dispute. Overall live videos tend to have better reach and are able to engage more viewers than normal videos, which makes it a trend that could definitely impact your social media marketing.



Simply put you should be looking at ways that you can take advantage the benefits of live vid…