How to Measure Content Marketing [INFOGRAPHIC]

How to Measure Content Marketing [INFOGRAPHIC]

Content marketing has the power to move prospects through the sales funnels by building brand awareness, supporting consideration and converting prospects into leads and customers. Here's how to measure your success in each of these categories.

Infographic courtesy: Brandpoint.

So, you have a content marketing strategy in place, but you’re struggling to measure its effectiveness and decide whether its worth your time and money?  Brandpoint share their guide to measuring content marketing success in this infographic.

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