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Showing posts from March, 2018

5 SEO Predictions For 2018

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5 SEO Predictions For 2018
As we enter 2018, we see that the digital marketing landscape continues to change and evolve. Marketers need to keep their eyes open to these changes in order to stay ahead in the game. 

Following current trends is as important as running your business itself. Learning new tips and tricks is of utmost importance if you wish to ace your digital marketing game.

SEO (search engine optimization) is one of the most effective and competitive online marketing strategies. Essentially, it’s a set of rules or framework that websites need to follow in order to secure a top rank in search results.

Studies show that Google’s first page gets over 90% of total clicks from web users. And the rest of the pages combined only get 10% or less. So brands looking to promote themselves and enhance their growth should definitely consider SEO. 

Even though 82% of marketers understand its effectiveness in business, SEO isn’t an easy game. With search engines continually updating their alg…

9 Scientific Reasons Why It’s Sometimes Better to Give Up - #infographic

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9 Scientific Reasons Why It’s Sometimes Better to Give Up - #infographic
We are constantly being told how setting ourselves goals and doing everything we can to reach them is what defines successful people. Bookshelves are full of self-help books and motivational speakers make quite a living from delivering speeches to eager audiences looking for the secrets to “winning”.

But what if this obsession with achieving our set objectives isn’t the healthiest or even the most successful way of progressing through life. Often, quitting can be the smarter option. To explore this interesting concept, NetCredit have created this infographic with scientifically backed reasons why letting go is sometimes the best thing you can do.
Focus on the journey rather than the destinationStudies show putting your energy into the process of achievement is better than focusing solely on the goal. With weight loss, for example, simply exercising regularly and watching calories is better than becoming obsessed wit…

YouTube And Pinterest Barely Disclose Their Marketing Relationships

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YouTube And Pinterest Barely Disclose Their Marketing Relationships
According to a latest study conducted by Princeton University, YouTube and Pinterest do not reveal almost 90% of their marketing relationships with the users. Most of them are surrounded with affiliate posts which content creators can add in their posts. The research paper further disclosed that publishers receive a good chunk of money from the companies whenever a user clicks on the link. 

When Princeton University further went on to analyze the numbers, it was revealed that they took evaluated over 500,000 YouTube videos and roughly 2.1 million pins on Pinterest. Out of those, 3,472 YouTube videos or 0.67% and 18,237 pins or 0.85% contained associated links. 

Most of the affiliate links on YouTube were about film and animation, science and technology, events and travel, and style. The affiliate posts on Pinterest were primarily about products, hair and beauty, sports and women’s fashion.



Image Source: PerformanceIn
Sourc…

90 Link Building Strategies to Use in 2018 - #Infographic

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90 Link Building Strategies to Use in 2018 - #Infographic
Higher search engine rankings are based on the authority of webpages. As you probably know, quality links can increase your site’s authority as well as improves its SEO value. Link building helps you to increase the flow of high-quality links pointing to your website. It‘s a proven marketing strategy by many businesses for improving their brand awareness.

Google considers quality links to your site while ranking. Links indicate that whether your page is useful as a result. Search engines only want to show useful results to its users. So, all your SEO efforts for higher rankings are imperfect without link building strategies.

Do you want increase your domain authority through link building? Here is an infographic illustrating 90 linking building strategies that you can include in your SEO strategy in 2018.



H/T: jointviews
Source : https://www.digitalinformationworld.com/2018/02/90-link-building-strategies-to-use-in.html

White Hat SEO Techniques: It’s Not About Gaming Google - #infographic

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White Hat SEO Techniques: It’s Not About Gaming Google - #infographic
SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent.

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.

Now let’s talk about how to know what content topics people want.


H/T: alexaSource : https://www.digitalinformationworld.com/2018/02/white-hat-seo-techniques-its-not-about.html

Technical SEO Audit Checklist to Improve Google Search - #Infographic

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Technical SEO Audit Checklist to Improve Google Search - #Infographic
All the efforts you pour into keyword research and publishing content on your website can be sabotaged by technical SEO problems.

Through years of experience and testing, 21 issues in 10 categories you’ll want to audit to ensure your web pages are optimized to deliver superior search results in Google and other search engines.

Any number of technical search engine optimization (SEO) issues can lower your website’s ranking or worse—make it invisible to Google and other search engines.

Evaluate your website using to the web technical SEO audit checklist and eliminate the most serious problems that plague many sites.



Source : https://www.digitalinformationworld.com/2018/02/technical-seo-audit-checklist-to.html

7 Tools to Help You Find the Most Popular Searches on the Web

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7 Tools to Help You Find the Most Popular Searches on the Web

The internet delivers an endless source of possibilities in personal communications, connection, and business development. With billions of users, sites, and products and services, capturing attention and getting people to your websites and social media platforms can be a challenge.

But the great thing is that there are a number of tools you can use to find the most popular searches on the web — helping you to modify and improve content strategy throughout your web pages, advertising, social media marketing efforts and more. Keeping these tools in your “pocket” will help you to not only connect and engage today but ensure you are continually up to date on evolving trends in the future.

Here are some of the best tools available to find the most popular searches on the web.

7 of the Best Search Tools Online1. Google Keyword ToolsGoogle is the most popular search engine in the world. It processes over 40,000 search queries every s…

How to Master Meetings - #Infographic

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How to Master Meetings - #Infographic
The workplace is more collaborative than ever in the conference room and on the screen but inefficient meetings can sabotage productive employees. Here's what you need to know to overcome the problems and become a meeting master.



H/T: cbts
Source : https://www.digitalinformationworld.com/2018/03/how-to-master-meetings-infographic.html

Freaky Celebrity Sleeping Habits - #infographic

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Freaky Celebrity Sleeping Habits - #infographic
Do you think your sleeping habits are weird? Well, you might think about that again when you learn about some of the strange and downright freaky sleeping habits of some of today and history’s most prominent figures.

Sleep is a valuable commodity, but many of us don’t get enough of it. Everybody has their unique approach to sleeping and celebrities are no different. 

Examples of normal celebrity sleeping habits include former US President Barack Obama, Terminator and former California Governor Arnold Schwarzenegger who both sleep for 6 hours per night. 

Then, things get a little bit strange when you learn that Leonardo da Vinci viewed sleep as unnecessary and elected to take short power naps multiple times per day instead, and Mariah Carey who sleeps for 15 hours surrounded by dehumidifiers. 

Here are some more freaky celebrity sleeping habits.

Winston Churchill
Wartime UK Prime Minister and statesman Winston Churchill was very passionate when …

Chart of the Day: Facebook Trailing In Trust

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Chart of the Day: Facebook Trailing In Trust
When it comes to obeying laws protecting personal information, Americans have less faith in Face book than other tech companies. That's according to a Reuters/Ipsos poll released at the weekend. Face book has been engulfed in a storm of criticism after it emerged that political consultancy Cambridge Analytics harvested and exploited the personal information of 50 million of its users. The firm is trying to restore its badly tarnished image with CEO Mark Zuckerberg recently issuing a public apology. Judging by the findings of the poll, the social network certainly has serious work to do in order to restore confidence in its user base. 

The research found that only 41 percent of Americans trust Facebook to obey U.S. privacy laws, far less than other tech companies known to gather user data. 66 percent of respondents said they trust Amazon, 62 percent trust Google and 60 percent trust Microsoft. Apple and Yahoo! were also ahead of Facebook i…

Spring Cleaning for Digital Marketers: Four Things Every Brand Should Do Now [Infographic]

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Spring Cleaning for Digital Marketers: Four Things Every Brand Should Do Now [Infographic]
Spring is here – and it’s a great time to rethink your brand’s marketing approaches. The world of marketing is constantly changing, and savvy brands work to stay ahead of the latest tools and trends. However, if you've been using the same tools and techniques for some time now, chances are they could use some sprucing up. So, which marketing approaches could use a dusting off this season? MDG’s new infographic has the answers.

Every business is different and faces unique challenges when it comes to optimizing their marketing strategies. However, there are four key areas that require regular analysis. Social media remains a top priority among marketers, who sometimes struggle to stay current in its ever-changing landscape. This spring, look at your current channels to see which ones are working – and which ones aren't. Are the platforms you choose relevant to your audience’s interests?

In ad…

How to Market Your Video Game to Profitability - #infographic

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How to Market Your Video Game to Profitability - #infographic
Video games are usually an all-or-nothing venture. Many of the bigger video games companies, like Microsoft, Electronic Arts (EA), and Activision Blizzard (ATVI) have a long history of making money from games. But you don't necessarily have to create the latest in a franchise for your video game to make money, and you don't have to be part of a huge corporation to have a successful launch.



H/T: woodstockproduction
Source : https://www.digitalinformationworld.com/2018/03/how-to-market-your-video-game-to.html

7 Tech Jobs That Didn’t Exist 20 Years Ago - #infographic

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7 Tech Jobs That Didn’t Exist 20 Years Ago - #infographic
The Digital Age has brought with it tech jobs that weren’t even being imagined in our parents’ generation. What are a few of the most popular, and how does one snag these contemporary careers?



Infographic source: King University.
Source : https://www.digitalinformationworld.com/2018/03/technology-jobs-that-did-not-exist-20-years-ago.html

How to Choose a Website Provider without Breaking the Bank

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How to Choose a Website Provider without Breaking the Bank

When starting your business online, it’s important to consider if using a website provider for your company will be more effective for your e-commerce growth. Put simply, it isn’t economical to host a website server yourself if you’re an individual or small business owner. There are websites to create websites that are cost-effective, easy to customize, affordable, and mobile-friendly. Not to mention, they also offer customer support.

Here’s how to choose a website provider without breaking the bank.
Know What Kind of Web Hosting You NeedThere are three main types of web hosting: free, shared, and dedicated. Typically, free hosting isn’t worth your while because connections can be slow, and your provider isn’t obligated to have the site online at all times. 

For most businesses, shared hosting is the way to go. This means you and other companies will occupy a server together. Many web hosting services offer packages that use share…

Google Removes Several QR Code Malware Apps From Play Store After 500,000 Downloads

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Google Removes Several QR Code Malware Apps From Play Store After 500,000 Downloads
Every now and then, Android users are infected through a malware application. In a recent revelation, as many as 500,000 Android users downloaded 7 different malware QR code apps before Google realized the severity and eradicated the apps from the Play Store altogether. 

According to a report from SophosLabs, the malware is known as Andr/HiddnAd-AJ. What this malware does it plays ads on the phone. At the outset, it lies down quite low on the screen in an effort to trap the user into a ‘false sense of security’. However, as time goes by (6 hours), it starts exhibiting full-page ads besides sending links to ads to the users. 

Ultimately, Google will now further refine and polish its scanning process before permitting random apps to go live on the Play Store.



Source : https://www.digitalinformationworld.com/2018/03/google-removes-several-qr-code-malware.html