It’s probably one of the things that you should be tracking. It is important for you to track, analyze, report on your brand’s presence on Twitter. Twitter’s in-house analytics tool helps you with all the information you need. However, there are other Twitter Analytics software that you can use to optimize your reporting and get details that you may otherwise not find on Twitter Analytics. Here’s a list of metrics that you should keep a tab on and Twitter Analytics alternatives that you can explore.

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