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Showing posts from January, 2017

This Facebook Ad Targeting Guide Will Help You Save Money With Better Targeting (infographic)

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This Facebook Ad Targeting Guide Will Help You Save Money With Better Targeting (infographic)

This Facebook ad targeting guide created by the Facebook advertising agency AdvertiseMint gives advertisers a quick and easy glimpse of Facebook’s 850 ad targeting options—yes, that 850 ways to target high-interest individuals likely to convert.

The infographic-guide is segmented into the main categories demographics, connections, interests, custom audiences, and behaviors, with numerous highly-detailed subcategories.

Click image to enlarge+.


Click here to View/Download the PDF version.Understanding Facebook’s ad targeting options gives advertisers a huge advantage over their competitors: by creating a more detailed profile of their target audience from the 850 ad targeting options Facebook offers, they will reach a relevant audience likely to respond to their ads. This allows advertisers to save money by spending less on CPCs and CPMs and gaining more from conversions.
Source : http://www.digita…

Find Out What Type Of Leader You Are – And How You Can Improve (infographic)

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Find Out What Type Of Leader You Are – And How You Can Improve (infographic)


If you’re running your own business, you’ll know the importance of continually improving yourself and striving to be better. You answer only to yourself, and sustainable success requires constant progress. There are few areas more important to improve on than your leadership skills. Your business will reflect the capacity, morale and hard work of your employees – so you need to make sure they are happy and that you are getting the best possible work from them.

However, in order to improve your leadership skills, you need a little objective distance on just what kind of a boss you are. In their 2002 book Primal Leadership, Daniel Goleman, Richard Boyatzis, and Annie McKee identified six general types of business leader, and outlined the strengths and weaknesses of each one. From the heroic but uncommunicative ‘pacesetting leader’, to the ‘coaching leader’ who plays a longer game, you’re sure to recognize your t…

Your How-To Manual for Stories from Instagram and Snapchat (infographic)

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Your How-To Manual for Stories from Instagram and Snapchat (infographic)


The recent launch of Instagram stories gives users a space where they can share posts at higher frequency. With this new feature being introduced in the town, users will be able to share all the moments of their day in the slideshow format. The feature, named “Stories” lets users share their entire moment of the day, not just the ones they want to keep in their profile. You will be quite surprised to hear that a similar feature exists elsewhere, i.e on the other platform named Snapchat. However, the conclusion made by marketers has already unveiled that Instagram stories are a better alternative to Snapchat stories. Instagram stories are therefore counted to be a genuine improvement over its antecedent.

Let’s dig deep to see how Instagram and Snapchat STORIES workDominated by youngsters, Snapchat is and will always be a platform with a coveted demographic. On the other hand, Instagram is far more diverse when it …

Videos: Smartest Way To Promote Your Brand (infographic)

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Videos: Smartest Way To Promote Your Brand (infographic)


Do you know, apart from the Facebook marketing, infographic marketing, blog writing, there is an another smart way to market your brand?

In order to grab the attention of audience, video marketing is the best medium to promote your product or service.

According to Wyzowl survey, 60% entrepreneurs have used video as their marketing tool. Around 91% entrepreneurs have planned to spend time and money on video marketing in this year.

If your target is to reach maximum number of viewers, it is imperative to make your video content engaging. Taking simple steps like using title and descriptions with relevant keywords, adding closed captions, transcripts, subtitles increase the chances of virality. Only adding closed captions increases video popularity by more than 13% just in a week. There are several ways to make your brand popular but video promotion is the best among all the ways.

Promoting your brand through videos are not enough, vid…

The State of #Blogging 2016 - infographic

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The State of #Blogging 2016 - infographic


As another year of blogging has come and gone, the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come.

As a changing platform, we've seen a lot of shifts and trends towards how blogging was taken advantage by business this year.

Let's take a look at what the blogosphere looks like today, in the following infographic which comes courtesy of Blogging.Org.

Key Takeaway:

“Blogging has completely changed the way content is created on the internet and the way brands continue to connect with their audience. While many facets of the industry will continue to change, the core basics of blogging are going to still be in play and matter most.

To continually find success with blogging you need to create content that provides value to your audience, while also making sure it's better than your competition. At the same time, it's also important…

21 Sentences You Should Never Include in an Email for Any Reason (infographic)

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21 Sentences You Should Never Include in an Email for Any Reason (infographic)


Whether you’re planning to email a top influencer about a collaboration idea or thinking of sending a pitch email to an Angel investor, there’s one important thing you have to keep in mind and that is: these people are very wise on how they spend their time.

They won’t spend the whole day reading and replying to all the emails they’ve received. They have more important things to do. So how do you make them read and reply to your email? Just keep it short, simple and professional.

To help you with your email struggle and save you from any embarrassment, here’s a quick guide made with Visme on the top 21 sentences you should never (ever!) mention in an email.


Source : http://www.digitalinformationworld.com/2017/01/infographic-sentences-you-should-never-include-in-an-email.html

4 Steps to Unlocking the Real Power of Marketing Personalization (infographic)

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4 Steps to Unlocking the Real Power of Marketing Personalization (infographic)


Marketing personalization is an important issue for brands online. It’s not being effectively addressed by brands. Though many companies understand the need to engage web users in a personalized way, neither consumers nor marketers feel this is happening. 74% of web users say sites aren’t designed for their needs, 72% reject impersonal, one-size-fits-all marketing, and 58% say companies should tailor their discount offers to the individual shopper. Marketers are aware of the desire for personalization, but 60% acknowledge the issue is a struggle for their organization.

Clearly, brands are not personalizing their web experience in the way consumers want.

To overcome this challenge the team at MDG Advertising has compiled some of its most effective solutions in an infographic: "4 Steps to Unlocking the Real Power of Marketing Personalization".
Solutions include the following:

1. Smart vs dumb tactics: S…

Instagram, Snapchat, Facebook Twitter, Pinterest — 2016 #SocialMedia Highlights (Infographic)

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Instagram, Snapchat, Facebook Twitter, Pinterest — 2016 #SocialMedia Highlights (Infographic)


2016 was jam-packed with social media news and tech developments. From the launch of Snapchat Memories to the 360 Facebook Photos, there was plenty to talk (and blog!) about.

Here's an infographic-timeline, prepared by Adaptly, that scratches the surface of many social media happenings that graced our social feeds and blog posts in 2016.


Source : http://www.digitalinformationworld.com/2017/01/instagram-snapchat-facebook-twitter.html

50 Features Your Small Business Website Should Have (infographic)

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50 Features Your Small Business Website Should Have (infographic)

There is no question that internet has significantly changed the dynamics of the corporate realm. Now businesses need to firmly establish an online visibility, provide adequate and relevant information and keep their target audiences consistently engaged. Customers today prefer faster methods of shopping, judging the worth of a business by the kind of information it provides.

Having a website that accurately not only represents and promotes your brand and business but also be interesting enough so it supports a decent conversion rate has become more important than it ever was before.

Here are some tips, in an infographic from 99medialab, that you can use to make your business website stand out more.


Source : http://www.digitalinformationworld.com/2017/01/infographic-small-business-website-design-features.html

Social Media Trends You Need To Know In 2017 (infographic)

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Social Media Trends You Need To Know In 2017 (infographic)



What's Trending? Social Media Itself!Although there is a lot of uncertainty going into 2017, one area in which analysts remain consistently bullish is the world of social media. With an astonishing percentage of young adults using Snapchat and other platforms, there's no surprise that advertisers want to capitalize upon the traffic. Although Snapchat's filters certainly cost a pretty penny for the company, the high amount of users undoubtedly makes up for it.

Paid advertising has been skyrocketing within the past few years, which comes as no surprise to many marketing departments. Social media—and its legions of influencers—have changed the way the game is played. Another game changer happens to be Instagram, which has skillfully created a Stories feature that rivals Snapchat's own. Giving rise to a lot of buzz about AI—and its implications for the world of social media—these moves have grabbed the attention of …