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Showing posts from December, 2016

How The Internet Revolutionized Offline Retail - infographic

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How The Internet Revolutionized Offline Retail - infographic


Year after year, the command of retail continues to interest customers. Although numerous consumers are now taking advantage of online deals, the experience a shopper has when they have the product in person is still highly influential. Studies show that 25% of consumers purchase a product or service after they have searched locally. In fact, 18% of these purchases are made within one day according to the infographic below from Store Traffic.

Nonetheless, the influence the internet has over shoppers is intriguing. This can be seen both in the way customers shop and how businesses operate. The landscape of retail has drastically changed. This graphic gives us a summary of how, since its inception, the internet has continued to dominate the shopping experience. It highlights the importance of innovation – if your business does not have at least one digital element in it, you may be left behind!

Emerging trends such as the Intern…

The Importance of a Style Guide for Branding - infographic

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The Importance of a Style Guide for Branding - infographic


The brand style guide is something that provides structure to people working on a campaign, but it is often forgotten about or overlooked. However, it's an important document that helps all people do their job properly while making sure the brand is represented in a manner that maintains the corporate ethos. Working on a marketing campaign involves combining multiple elements that require correct use and placement to properly represent the company. It takes planning, cooperation from different departments, and input from all involved. This is why a style guide is necessary, but not always created and included when a project is presented to employees.

While there are multiple reasons why a marketing campaign needs to have a style guide, they all come down to one thing: cohesion. The final work needs to represent the company properly. The style guide also contains guides on the proper font to use, the placement and use of log…

8 Ways to Thrive Your Career as a Digital Nomad!

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8 Ways to Thrive Your Career as a Digital Nomad!



The internet has transcended the way we live our lives today. It provides the means for us to earn from anywhere around the world with the help of the internet. It matters not if you are working from your office, at home or at the park; as long as you are online, you can make your living. 

By doing all of this, you will be known as a digital nomad. There are no boundaries to where you can work as long as you are able to deliver it before the due dates. But don’t take it the wrong way; being a digital nomad does not mean you roam the world with absolutely no special skills, in fact, it is the opposite. 

They are experts in their fields and also possess the latest skills required to complete a task. But don’t think that it is all well and good for you. Going out to the unknown world you are still exposed and vulnerable. You will need to know how to navigate the world more safely and here’s how you can do just that. 

1. You Don’t Just Need A…

Top Internet Stats and Facts for 2016 (infographic)

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Top Internet Stats and Facts for 2016 (infographic)


We are living in an age of technology and information where the Internet exerts a powerful influence over our work, our personal lives, or for that matter, the entire world. The Internet is no longer an exclusive tool reserved just for the elite few and has an extensive reach that is far beyond that of any other modern mode of communication. More than 3.26 billion people used the Internet for various purposes as of December 2015 – that is over 40% of the world’s population. 

In short, the Internet is the current global melting pot, where different types of people and ideas come together every single day. It affects social behavior, shapes political perceptions, changes lives, determines success and failure, and propels the global economy forward. Directly or indirectly, it is responsible for trillions of dollars in annual global revenue. The Internet does not sleep, and if the current trends are anything to go by, its popularity is on…

How To Beat Your Social Media Addiction (infographic)

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How To Beat Your Social Media Addiction (infographic)

Let’s face it! Social networking sites have become a staple of our society and culture. In many cases, social media has become an addiction. The current generation has never known life without smart phones or tablets. They have never known life without Facebook or Twitter, and it is beginning to become evident that technology has effected interpersonal communication. People spend hours each day pouring emotion and exertion into what’s popular on social media or what they’re 876 friends are having for dinner, and they miss each day as it passes. People are not experiencing their lives live anymore! The vast availability of technology has dampened our overall creativity. 

Work to enhance your living experience by tearing yourself away from the social media apps that rule your daily routine. Look over these few tips to assist in beating your social media addiction. 

Avoid beginning your day with a cell phoneBuy an alarm clock! They are …

25+ Stats That Prove 2017 Is The Year Of Video Marketing - infographic

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25+ Stats That Prove 2017 Is The Year Of Video Marketing - infographic

A new infographic from HighQ reveals the impact video will have in marketing in 2017, and shows why businesses shouldn’t neglect video as a key content marketing channel.

The infographic predicts that in 2017, online video will account for 74 percent of all internet traffic, and already 55 percent of people watch videos online every day.

Social media is where video is growing the fastest, with 500 million people watching Facebook videos every day, and 82 percent of Twitter users watching video content on Twitter.

But video is growing in the business world too, with 75 percent of business executives watching online video every week. As a result, 69 percent of marketing, sales and business professionals have used video marketing, and another 31 percent are planning to.

Check out the full infographic below.


Image credit: Shutterstock
Source : http://www.digitalinformationworld.com/2016/12/infographic-video-marketing-statist…

Top 6 Tools for Startup Consulting Firms

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Top 6 Tools for Startup Consulting Firms


Consulting firms online are becoming more popular these days. They provide professional advice to individuals or organizations about their field of expertise in exchange of a fee. Starting a consulting firm seems difficult though. Unless you or your team is an expert when it comes to that subject matter, then it is not easy to gain other people’s trust. Your firm is hired because other people or organizations believe that you have something useful to impart to them. 

The good thing is that now you can use online tools to make the job easier. With the help of these tools for startup consulting firms, you can now run the business easily and attend to the needs of your potential clients.

1- EvernoteEvernote is the ultimate tool for synchronizing all your electronic devices. These days, it is no longer enough to have just one device. You might have typed something on your desktop and have to continue it using your tablet. Given the number of documen…

Websites to Submit Your Infographic and Increase Your Reach

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Websites to Submit Your Infographic and Increase Your Reach

There’s tons of data on the internet – from Wikipedia to scientific articles, information on all subjects is abundant. It’s no surprise the focus began shifting from finding info to presenting it – and that’s what infographics are all about.

Let’s say, for instance, you want to find out how your smartphone works. You’re not really an expert, so you don’t want all the technical details, but you still want to know the basics. 

A Google search will give you plenty of text-based resources that you may or may not like.

But you will love a beautiful little infographic like this one:


Notice how eye-appealing the infographic is – no crammed text, all pure beauty, making for a wonderful user experience. And if you like this infographic, you can always subscribe to the artist for more – in fact, why wouldn’t you?

According to Jonathan Long, founder of Market Domination Media, “Infographics are a great way to engage readers because they draw…

Who said Email Marketing is Passé?

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Who said Email Marketing is Passé?


Yes, it is true. Each of us finds it irksome when we keep getting email notifications despite unsubscribing. Things get worse when we find a string of spammed emails from those sites we haven’t even subscribed to. Well, there is one thing we will all agree upon. When it comes to email marketing, not many have succeeded in finding a niche in its marketing strategy. And those who have, are still riding high on its open rate success.

Though it is the oldest forms of marketing, email marketing can never go outdated. It reaches a large number of readers and if it strikes the right cord, brings a tremendous value from click-through rates.

So, what is it that has made only a few to succeed in email marketing and others to fail? What is it that others have missed? Let’s open the secrets from that box and take a detailed look at the factors.

FIND YOUR CUSTOMERFirst of all, never send emails to those who haven’t subscribed. I repeat... Never! Otherwise, it makes…