Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic)

Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic) Marketers are buzzing about how to target the nearl...

Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic)



Marketers are buzzing about how to target the nearly 60 million that make up the digital natives known as Generation Z, and it turns out brands will have to really step their game up to reach Gen Z girls. Insights from a recent Harris Poll study commissioned by Lithium showed that boys are actually far more trusting and less patient than their female counterparts, meaning brands will have to forgo easy copy-paste tactics and try to authentically engage with girls to earn them as customers.

The infographic, created by Lithium, reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.

Brands are called to rethink their social media marketing strategies, paying particular attention to how they:

• Personalize their approach
• Talk WITH their customers and not AT them
• Leverage influencers
• Maintain a good mix of organic vs. paid advertising
• Be authentic

An entire generation of customers is on the line – avoiding the one-size-fits-all approach will win Gen Z boys and girls over big time.

Click image to enlarge.


COMMENTS

Name

Bing,1,Blogger,31,Blogging Tips,89,Book Marketing,1,CMS,2,Computer,4,CSS,1,Google,13,Google AdSense,5,HTML,7,Info graphic,1914,Joomla,1,Making Money,4,Marketing,1988,Mobile phone reviews,2,PHP,7,Search Engines,24,SEO,2010,Social Network,1791,Tips,2055,WordPress,28,
ltr
item
just free learn : Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic)
Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic)
https://3.bp.blogspot.com/-vtYcIDa65po/V9FTPI3IQGI/AAAAAAAAFg8/gYxs0mz0w5kAlR_n0DRxccmeAk6BSBfFgCLcB/s400/Why-Brands-Can-not-Take-a-One-Size-Fits-All-Approach-to-Reaching-Gen-Z.jpg
https://3.bp.blogspot.com/-vtYcIDa65po/V9FTPI3IQGI/AAAAAAAAFg8/gYxs0mz0w5kAlR_n0DRxccmeAk6BSBfFgCLcB/s72-c/Why-Brands-Can-not-Take-a-One-Size-Fits-All-Approach-to-Reaching-Gen-Z.jpg
just free learn
https://www.justfreelearn.com/2016/09/why-brands-cant-take-one-size-fits-all.html
https://www.justfreelearn.com/
https://www.justfreelearn.com/
https://www.justfreelearn.com/2016/09/why-brands-cant-take-one-size-fits-all.html
true
7308921509470623502
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy