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Showing posts from April, 2016

How to Manage Negative Social Media Comments

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How to Manage Negative Social Media Comments

You think you’ve got social media nailed: a tweet here, a hashtag there, a picture or two to keep things visual. You check your feeds throughout the day to see what’s happening and who might be talking about your business, your industry, or the products you sell. But then IT happens. A tweet or a post filled with expletives and disappointing sentiments of a customer experience gone wrong. Not only do they want you to know the details of their unpleasant experience, they want to make sure their entire network knows. What do you do? Whether you’re an experienced social user or not, moderating comments and managing communities is an entirely different ballgame. When you’re tweeting or engaging with customers on behalf of your organization, there’s a whole other realm of “netiquette” to consider, including how to best address negative comments. Managing Negative Social Media Comments: A Visual RepresentationDelete? Respond? Ignore and hope it goes …

Influencer Marketing A Primer

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Influencer Marketing A Primer

In a world where marketing is becoming more and more personalized, the rise of influencer marketing isn’t surprising. What is surprising though, is how much more effective it is than traditional methods of marketing. Before we dive into the nitty-gritty of how this particular type of marketing works, or what’s the science behind influencer Marketing, let’s take a look at the numbers, shall we?

A study published in the McKinsey quarterly demonstrates that:

• 20-50% of all purchasing decisions are influenced by word-of-mouth.
• Influencer opinions are more than twice as effective as regular paid marketing.
• Customers acquired through influencers and word-of-mouth are 37% more likely to stick around.

To ignore these numbers and pretend that influencer marketing is just a fad would be ignorant, to say the least. In the past, most people would use advertisements they saw on television or print media to make decisions about their purchasing. Today, it’s much easier…

The Path to Poor Local Rankings – Citation Inconsistency

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The Path to Poor Local Rankings – Citation Inconsistency

Users are increasingly searching for products or services based on location, putting local businesses in a fierce battle to be the first solution searchers find. A battle that cannot be fought alone!

The following infographic created by OptiLocal - Episode I of the Local SEO Wars - the Citation Inconsistency Awakens encourages local businesses to prepare a reliable army of business citations that will help fight this battle for higher local rankings. The infographic illustrates what citation inconsistency is, how it can negatively influence your local business and ultimately, provides suggestions on how you ended up suffering from inconsistencies in the first place.

By transforming your business citations into the Stormtroopers of the First Order, the infographic puts you on a mission of turning your army of soldiers to the Light (cleaning up your citations to avoid citation inconsistency), just like Finn did in The Force Awakens,…

Social Media, Email Marketing & Blogging Top 9 Tactics for Finding New Customers Online

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Social Media, Email Marketing & Blogging Top 9 Tactics for Finding New Customers Online

Looking to grow your list of leads? Rely on these tried and true digital marketing methods.
Social mediaPrivate message:
There's still incredible value in one on one exchange. Reach out to Facebook, Twitter or Google+ fans via private message, and offer personalized consultations or custom promotions.
Group and Communities Discussions:
Join both private and public Google Plus communities, Facebook and LinkedIn Groups that relate to your industry. Build relationships with the members and eventually recommend your product.
Pay per click ads:
If you currently have active social presence, try pay per click advertising. Facebook PPC offers effective and targeted solution. You can target based on age, gender, location, and other special interests.

BloggingOptimize Content for search:
Focus on a group of 2 - 3 related keywords for every blog post. If posts are optimized, you'll draw in qualified traf…

How to Make Pinterest Work for Both B2C and B2B Marketing

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How to Make Pinterest Work for Both B2C and B2B Marketing

“Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses — especially retailers — know how to use it for B2C marketing, the platform offers opportunities for B2B marketing as well. The question, then, is how to make it work best for your company.”

Take a look at this infographic, produced by ExactTarget, that illustrates 8 ways to make Pinterest work for both B2C and B2B marketing.
source :http://www.digitalinformationworld.com/2016/04/infographic-8-ways-to-make-pinterest-work-for-both-b2c-b2b-marketing.html

Finding and Dominating Profitable Niches How to Hit the Bull’s Eye?

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Finding and Dominating Profitable Niches How to Hit the Bull’s Eye?

Blogging is a big business today that spreads over a vast market. For bloggers, this is a way to monetize their skills and earn a fortune. From cosmetic products to fitness equipment, this form of marketing has taken the blogging business by storm. What could be more alluring than earning money by writing a blog?

For potential bloggers, the million-dollar question is: what are the profitable niches?

Let us guide you…

Let’s say you are a food blogger writing for food experts, dietitians and food vendors. Addressing problems of this audience is one thing and earning money by writing on a specific problem is a different story.

What you need to know is how you could attract the profitable businesses in between the broad lines of your industry. In the food blogging, for example, writing only about nutritional benefits of food will not do any good for your blogging business; rather you need to write on the problems of your audi…

The Ultimate Checklist for Successful Integration of SEO on Your Website

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The Ultimate Checklist for Successful Integration of SEO on Your Website

One of the most important things about beginning and running a successful website, is the meticulous implementation of actionable search engine optimization (SEO) strategies. However, thanks to Google’s extensive list of more than 200 ranking factors, it difficult to pick and choose the ones which will give the most beneficial outcome.

Moreover, when it comes to SEO, there is no single strategy or approach that can yield the desired results and bring your website at the top of the search engine rankings. In this scenario, the most logical course of action is to select and combine the best SEO practices, both off-page and on-page, and implement them for your website.

But what are these off-page and on-page SEO strategies that can boost the visibility and ranking of your website? And more importantly, where do you look for them?

The good news is, we have them right here!

The infographic below, covers all the crucial st…

What is Social Spam? (And How to Avoid Creating It)

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What is Social Spam? (And How to Avoid Creating It)

Spam isn’t just for email anymore. As the use of social networks continues to grow, so does the number of professional spammers  looking to find their way into your social feeds. But could you be inadvertently spamming your fans and followers as well? Check out our latest infographic on social spam. Be sure to pay particular attention to the section on creating good social content. Armed with this reference you’ll never have to worry about creating social spam again. Enjoy!
SOURCE :http://blogs.constantcontact.com/social-spam-infographic/

Why and How Consumers Like and Subscribe

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Why and How Consumers Like and Subscribe

Have you ever wondered why people really “Like” your Facebook Page? Or even why they subscribe to your email list? Well, so did we. And guess what? The reasons they do both are pretty similar. Check out our latest infographic on why consumers “Like” and subscribe. Be sure to pay particular attention to the “What You Need to Do to Keep Them” section. You’ll find some nice action steps to help you put this information to use. Oh, and if you’re hungry for more you can check out all of the slides from this research. Enjoy!
SOURCE:http://blogs.constantcontact.com/why-like-subscribe-infographic/

2016 Social Media Image Size Cheat Sheet

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2016 Social Media Image Size Cheat Sheet

It’s no secret that images are an important part of your social media content. They attract attention and stand out among the information that floods our social news feeds. In fact, social media posts with visuals deliver 180 percent greater engagement. The tricky part is that each social network has its own dimension requirements to make your visuals look their best. That’s why we’ve made it easy for you with the 2016 social media image size guide. Bookmark this guide so you can quickly access the right size for the right network. Want to make it even easier on yourself? Check out free visual creation and editing tools like Canva or PicMonkey. They have image templates available for each of the social networks. You can start creating your image without worrying about making it the correct size.
Need more tips on social media marketing? Check out videos and step-by-step instructions on our Social Media Quickstarter site. SOURCE :http://blogs.con…

Social Media Marketing Safety and Protection Techniques

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Social Media Marketing Safety and Protection Techniques

Ever since MySpace, social media has been developing into one of the most important customer acquisition and marketing tools around. The ability to speak directly with consumers, for eCommerce and brick and mortar stores alike, has opened up so many opportunities to make lasting connections.

The sad thing for marketers is that as the value of their social media accounts has risen to them, it has also risen in value in the eyes of hackers. A hacked social media account can result in humiliation, and the theft of valuable information about your company and your followers.

How do hacks of social media accounts happen? Any number of reasons:

• An employee falls for a phishing scam.
• Public WiFi results in a data leak.
• Old apps aren’t updated with new security measures.
• Failing to use and update security software.

Those are four common ways, but there are others. For common ways that hacks happen, which you can fix yourself and protect …