The Ins and Outs of SEO Articles

The Ins and Outs of SEO Articles

There are several factors that could lead to the success or failure of a new website. But all these factors lead back to one key phrase – Search Engine Optimization. Otherwise known by its acronym, SEO, Search Engine Optimization has become an intricately researched process by website designers, internet marketing strategists, and just about anyone trying to feed traffic to their new site. So what then, is this SEO process and how do you create strong SEO articles?
The goal of SEO is to improve the visibility of your website on any number of common search engines. In other words, your website and content will show up more frequently and near the top of a search engine’s result(s) page if you follow SEO criteria, thus making it more “visible” to search engine users. The more visibility and traffic a website receives, the more successful it and your company or service can become.
Let’s say you’ve just created a website and would like to optimize your SEO articles and content. Where should you begin? The first key to any SEO article is its keyword or keyword phrase. If you’ve ever used a search engine before, you’ll known that users always search content by inputting a keyword or phrase. A search engine will then search for articles that include that keyword or phrase multiple times in its text. This is why an SEO article’s keyword or phrase is so vital. You, as the creator of the website, will have to find a keyword that “naturally” fits into the context of your article, and your title tag, an adequate amount of times. Not only that, but you’ll have to find a keyword that will be searched often by your target audience. This isn’t always as easy as it seems. Do your research to find out which of your keyword possibilities are the most popular. There are several keyword research tools online including Google AdWords and others that can help you determine which keyword is fit to use. Guidelines can also be found online for how many times you should include your keyword or phrase in your SEO articles, depending on word count. Make sure to stay within the boundaries of these guidelines. Some search engines penalize or even discard articles that over-optimize.
After determining your keyword or phrase, the next step is to increase the number of back links, or otherwise known as incoming links, to your website and SEO articles. There is no magic formula to exponentially increasing the number of back links to your site, but they will increase as you continue to link build with other sites that share your same target audience. Search engines use the number of back links your SEO articles receive as one their ranking criteria. The more back links you receive, the higher up the result(s) page and more visible your site will be to users. Including internal links, or links to different pages on your site, is important as well.
Next, make sure that the coding of your SEO articles is not overly complex. If you’re not designing your website, make sure whoever’s designing it sticks to simple code. Complex codes can make it hard for search engines to read or “index” your content and site. If your website can’t be indexed, it may be excluded from a search engine’s list of results. Just remember, simple is better.
Lastly, in a day and age where mobile searches are becoming more and more popular, try to insure that your website and articles are also mobile-friendly. This means shorter keyword phrases, shorter word counts, and always updating information. The more mobile-friendly your content is, the more hits and visits you will get to your site.
If you’ll follow these basic rules and tips while creating your SEO articles, your website and content should start to gain visibility, popularity, and most importantly, rank status with search engines.

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