How to Market to Generation X and Baby Boomers on Social Media (infographic)



Following on from our post about how to market to Generation Z and Millennials from Citipost Mail, we’re going to take a look at Generation X and Baby Boomers and where they might fit into your social media marketing campaign.

Building a fan base for your business on social media can seem like an fruitless task and may not provide you with the results that you’re looking for, but working out the right demographic for your marketing campaign as a starting point is imperative, ensure the biggest impact. Using tips and statistics such as those provided by Citipost Mail, will help you to develop quality content that is engaging and relevant to the right people, ensuring your efforts don’t go to waste.

Source : http://www.digitalinformationworld.com/2017/04/how-to-market-to-generation-x-and-baby-boomers.html
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