5 A/B TESTING MISTAKES THAT EVEN EXPERTS DO #INFOGRAPHIC



A list of five usual A/B testing mistakes observed within the conversion rate optimization industry that you should avoid. There are some mandatory conditions required to have accurate results with A/B testing. An example is number 4 of this infographic: testing more than one variable at the same time. On the other hand, this list also contains advice about seasonality, analyzing data,the frequency and the number of tests you want to start using on your website.

Infographic by: marketizator
Axact

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