Social Business Trends Highlights from the Sprout Social Index

Social Business Trends Highlights from the Sprout Social Index



Over the past year, the number of social messages send to brands has increase by a staggering 77 percent, more specifically customers are sending twice as many messages that actually require a response from brands, but, unfortunately 5 of 6 of these messages go unanswered, reveals new study from Sprout Social.

"Customers are increasingly turning to social media as their first point of contact when they want to talk to brands – whether they want to provide feedback, lodge a complaint, or need an answer about their product.

The latest edition of The Sprout Social Index explores that ever-evolving dialogue between brand and their customers and uncovers a few (sometimes troubling) surprises along the ways."

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Social Business Trends Highlights from the Sprout Social Index Social Business Trends Highlights from the Sprout Social Index Reviewed by Mohammed ELarby Mohammed on 4:22:00 AM Rating: 5
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